Warner Bros. Discovery Upfront Focuses on Big Franchises Like ‘Harry Potter’; David Zaslav Confident NBA Will Return to TNT Sports
Music

Warner Bros. Discovery Upfront Focuses on Big Franchises Like ‘Harry Potter’; David Zaslav Confident NBA Will Return to TNT Sports

Warner Bros. Discovery kept up with TV upfronts week’s biggest trend at their presentation out of The Theater at Madison Square Garden Tuesday: Promoting not just its TV slate as a prime ad-buying opportunity — but also its film franchises. First up from CEO David Zaslav’s team, WB Discovery revenue and strategy chief Bruce Campbell […]

May 15, 2024

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