Endeavor: WWE-UFC Merger ‘Crystalizes’ Value of Entertainment Franchises, Combo to Yield up to $100 Million Cost Savings
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Endeavor: WWE-UFC Merger ‘Crystalizes’ Value of Entertainment Franchises, Combo to Yield up to $100 Million Cost Savings

Endeavor is bringing together two of the world’s biggest combat-sports franchises — UFC and WWE — in a blockbuster merger announced Monday. It’s a deal in which “one plus one equals three,” said Endeavor president and COO Mark Shapiro, who will serve in the same role for the merged UFC-WWE. The pact, valuing the combined […]

April 3, 2023

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