In the fast-evolving landscape of the entertainment industry, the role of the editor has shifted from the background to the forefront, emerging as a central creative force shaping how stories are perceived and experienced. Kartikye Gupta, a visionary editor, is at the helm of this new wave that is redefining the art of storytelling across various platforms and formats. Based in California, Gupta’s innovative approach to editing, blending technology with creativity, has propelled him to the forefront of the industry.
Specializing in high-impact content creation that spans streaming originals, global advertising, and mixed-media films, Gupta’s expertise lies at the intersection of editing, cinematic storytelling, and innovation. His editorial portfolio boasts an impressive array of projects for major players such as Netflix, Hulu, Microsoft, Meta (Facebook), and more. Gupta’s work transcends conventional boundaries, seamlessly fusing live-action footage with motion design, VFX, and screen graphics to craft immersive cinematic experiences that resonate with audiences across the globe.
One of Gupta’s notable achievements includes his instrumental role in launching Microsoft’s Copilot AI campaign during the Paris Olympics, where he skillfully merged live-action visuals with conceptual 3D and animation. His edits for T-Mobile’s Super Bowl campaigns, which strategically incorporated punchy text graphics, garnered over 70 million views, showcasing his ability to captivate audiences on a massive scale. Gupta’s contributions to Netflix’s Indrani Mukerjea docuseries, a top-streaming nonfiction title in India, further highlight his skill in structuring intricate timelines and enhancing storytelling with clarity and pace.
For those familiar with Gupta’s work, it is evident that his influence reaches far beyond traditional editing. He is a pioneer in reshaping the narrative landscape, building emotional arcs, enhancing visual storytelling through screen graphics and animation, and creating social-first versions that amplify content reach. His recent projects, including the globally televised Microsoft Copilot launch, Hulu’s The Perfect Wife, and the Emmy-nominated Temple of Film on Netflix, underscore his ability to craft compelling narratives that transcend boundaries of format and genre.
Looking ahead to the next five years, Gupta envisions a post-production landscape where editors play a pivotal role in shaping the storytelling process from the ground up. With a focus on blending artistry with adaptability, he anticipates a future where editors will be at the forefront of creating immersive, multi-platform experiences that resonate with diverse audiences worldwide. Gupta’s foresight into the evolution of post-production, emphasizing the need for editors to be well-versed in motion design, AI integration, and visual experimentation, positions him as a trailblazer in an industry undergoing rapid transformation.
As an advocate for human-centric storytelling in an era defined by technological advancements, Gupta embodies the essence of a modern-day entrepreneur who is not merely defined by his accomplishments but by his vision for the future of visual storytelling. Through his groundbreaking work and visionary approach, Gupta is paving the way for a new generation of editors who will shape the stories that move the world across screens, cultures, and communities.
In a landscape where creativity meets technology, Kartikye Gupta stands as a leader in mixed-media and multi-format storytelling, an innovator in post-production, and the visionary founder of ScrollX.io. His journey as the editor behind global projects for prominent platforms like Netflix, Hulu, and Microsoft exemplifies his commitment to driving global cultural impact through visual storytelling, setting the stage for a future where storytelling transcends boundaries and resonates on a universal scale.
