Why Aren’t FX Shows on FX? Basic Cable Is Dying, But Here’s How Fix Its Branding Conundrum and Inject Some Personality in These Waning Days

My colleague Emily Longeretta had a Variety scoop recently that was such a perfect sign of the times. As she reported, FX’s Emmy-winning series “The Bear” — about to premiere its third season at the end of June — finally had its premiere on FX at the start of the month, via a four-night marathon […]