The Top 5 Digital Media Marketing Trends in 2024 for Gen Z and Millennials Show a Streaming ‘Crisis,’ the Power of Fandom and Much More

At Variety’s 2024 Entertainment Marketing Summit, Andrew Wallenstein, president and chief media analyst of Variety Intelligence Platform, sat down with Jana Arbanas, vice chair and Deloitte’s US Telecom, Media, and Entertainment sector leader, to discuss the background and themes of Deloitte’s annual digital media trends. This year was Deloitte’s 18th year of the Gen Z […]