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Home » Her ‘Crude Prototype’ and $50 Craigslist Purchase Launched a Side Hustle That Hit $1 Million in Sales — Now the Business Generates Up to $20 Million a Year

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Her ‘Crude Prototype’ and $50 Craigslist Purchase Launched a Side Hustle That Hit $1 Million in Sales — Now the Business Generates Up to $20 Million a Year

Elle Rowley experienced a “surge of creative inspiration” after she had her first baby in 2009 — and it wasn’t long before she landed on a great idea.