Thursday 19 September 2024

Home » This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But ‘Steering the Cult’ Can Be ‘a Little Scary’

This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But ‘Steering the Cult’ Can Be ‘a Little Scary’

Sophie Hinchliffe’s social media influence transformed The Pink Stuff from little-known cleaning paste to household name.