Netflix Is Seeking Top Rates for Advertising, but Madison Avenue Isn’t Too Impressed — Yet
Music

Netflix Is Seeking Top Rates for Advertising, but Madison Avenue Isn’t Too Impressed — Yet

CBS is out; Netflix is in. Nothing encapsulates the tumult in television these days more than the fact that CBS, one of the pillars of network television, has decided not to attend the industry’s traditional upfront week — when media giants make glitzy programming presentations to prospective advertisers — while Netflix will make its debut. […]

May 17, 2023

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