Behind Warner Bros. Discovery’s Secret Audience-Shifting Strategy: Schedule Switches and Simulcasts
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Behind Warner Bros. Discovery’s Secret Audience-Shifting Strategy: Schedule Switches and Simulcasts

A lot of TV companies are judged by how quickly they can introduce new shows. Warner Bros. Discovery thinks it may find some gains by developing new ways to introduce audiences to series and content that already exists The strategy has been playing out in open view on some of the company’s biggest cable networks. […]

May 17, 2023

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