Business, Entrepreneurship

TikTok Guru and Brand Specialist Kaila Uli on Taking Advantage of Social Media

Kaila Uli

Kaila Uli, a brand consultant, TikTok star, and business expert, has introduced an online workshop, ‘0 to Social Proof.’ 

“I think a lot of brand leaders are perfectionists, and that makes sense. I am also a perfectionist,” Kaila Uli says with a laugh. “But I know that feeling of wanting to give something a shot, but wanting to do it the right way. With ‘0 to Social Proof,’ I’m giving clients guidance on that. I know that it can be imposing, but there is a way to hit the right buttons in the right order on social media.”

Kaila Uli has collaborated with global brands such as Alibaba and TikTok, gathering expertise to share with emerging and starting brands hoping to break through online. Her online workshop ‘0 to Social Proof’ allows clients to directly collaborate with Kaila Uli to develop a keen approach to communicating their brand’s message, mission, and values effectively to an online demographic.

Kaila Uli is a powerhouse serial entrepreneur, digital success story, and unstoppable Indo-woman. She started her entrepreneurship as a young adult, partnering with her late husband to build multiple businesses. During this time, Kaila Uli learned valuable lessons as an entrepreneur and her burning desire to build a successful business persisted. After a series of misfortunate events, including a cyberattack that resulted in her having to liquidate her successful vintage glasses company, Kaila Uli developed a following on social media by sharing her story.

Describing herself as a hard worker with a “boots on the ground” style, Kaila Uli has built multiple successful businesses and has a bachelor’s in Marketing from the University of La Verne. Kaila Uli became a top content strategist while she worked as a model for about six years. She says that she learned a lot about content creation during this time because high-quality online posts were at the center of the modeling industry.

“I was surrounded by some very savvy professionals who really knew how to create incredible content for social media platforms, including Facebook, TikTok, and Instagram, and I learned everything I could about what works, what doesn’t, and why,” Kaila Uli recalls. “I was fortunate to be around people who knew so much and who were gracious enough to teach me what they knew.”

During the pandemic, she decided to go deeper into her interest in marketing and began posting on TikTok, using what she had learned from her modeling days. With each post, she identified better strategies and was soon creating top-performing content. Eventually, Kaila Uli began partnering with large brands for content creation and paid promotions, leading to her personal best sales week on TikTok: $30,000.

“At the same time, I continued to hear from other small business owners how they were struggling to master content creation for their social media platforms,” Kaila Uli says. “It was a continuing source of frustration for many of them. They knew that their online presence was crucial to engaging with customers, but they just weren’t sure how to go about it.”

She realized that the market had a key gap in services, one that she could fill with her years of experience. “Content creation was not a new idea, even then,” she concedes. “The industry was full of social media managers, all of whom would promise to optimize your pages. However, none offered my services: full, customized strategies, from the creation of a social media page, all the way to monetizing it and driving online sales. That is the unique value I am able to give my clients.”

The success of Kaila Uli’s business hasn’t gone unnoticed. She has been praised as an innovative entrepreneur in her industry, her creative approach to digital marketing has been featured on MarketWatch and Bloomberg, and her products have been featured in Vogue, Glamour, Hulu, Amazon movies, all over the UFC, and seen on many celebrities. To make the most of her offerings and continue to help business owners succeed online, Kaila Uli is launching a 6-week program through The Bok Agency.

This “Content SuperCharger” 6-week program is for businesses who are in the process of building their revenue to 10k/month. It will take clients step-by-step through content creation, show them how they can use their own stories to attract more customers, and create lasting relationships with their audiences. Learn how to create winning content with the Content SuperCharger here. 

Kaila Uli has proven a distinct skill in stoking greater engagement for brands on social media, “One of the brands I’m most proud of, The Mantra Co., has accumulated a following of over a million. They did that through consistently plugging themselves, maintaining a presence, and expressing something about what they do with every post,” Kaila Uli says. “That’s the success story that I take the most pride in, a brand taking this newfound perspective and just running with it.”

Finding success on social media may not be easy, but with the right approach a brand has greater potential for communicating their values to a wider audience. As many brands are not aware of the benefit that devoting attention to your online influence has on their business, it’s crucial for emerging businesses to take advantage. “The fact of it is that online commerce and business is a growing industry. Like anything, it’s important to get in at the ground floor of that digital space so that you won’t be lost in the weeds,” Kaila Uli says. “And really, the biggest brands already are putting in this level of work and attention to direct consumers through particular sales funnels.”

January 27, 2023

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